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Why us, why now

COVID-19 has accelerated the shift in how the world works. It has also placed a significant strain on our personal and family security, income and wellbeing

It is well researched that mental health disorders, such as depression and anxiety, are personally debilitating, and can result in family and workplace impacts that are both real and jarring.

Rising unemployment accounted for approximately a quarter of excess suicides during the 2008 Global Financial Crisis (GFC).

Experts warn that the impact of COVID-19 will lead to a dramatic spike the number of cases of mental illness and resultant suicides; more than 25% above average numbers.

Suicide is preventable. To get ahead of this issue we must act now to protect our staff, businesses and the economy so that we all emerge healthier, happier, more resilient and productive.

The World Health Organization reported in 2019 that the estimated cost to the global economy in lost productivity was US$1 trillion per year.

The pandemic's impact will see these figures rise to unprecedented levels.

Our vision is to bring together the world's leaders, workers and stakeholders around the core message of UNITY

Neuroscience informs us that relatedness (or feeling connected with others) is one of the strongest predictors of our personal wellbeing.

As human beings we require an ongoing a sense of belonging and connectedness to:

  • feel safe and establish self-worth
  • feel more supported and reduce stress
  • help people with symptoms of anxiety and depression.

Isolation, job losses, uncertainty in the workplace and physical distancing measures, amongst other factors, will make feelings of connectedness even harder. This will add to our levels of anxiety and stress; exposing our mental health and wellbeing.

We want to see managers and employees feeling 'united' with one another, that they feel supported and connected to their work.

So what is our strategy?

There are six key elements to our strategic plan:

  1. Build further levels of awareness, acceptance and support of mental health in the workplace.
  2. Help identify those at risk in the workplace and provide a pathway to professional support.
  3. Promote the importance of and build capabilities that help establish unity, belonging, connectedness, gratitude and individual value.
  4. Build skills to better identify and be more mindful of negative and unhelpful thoughts, while learning how they can be reframed to limit their impact.
  5. Build greater resilience and psychological flexibility so management and staff can look to take advantage of constant challenge, change and uncertainty confronting them.
  6. To collaborate and partner with existing providers to maximize our reach and effectiveness.

    Our goals

    By 30 June 2022, our goal is to have:

    • Raised AU $50 million.
    • Coached at least 30,000 people, and for each individual to have received a mental health risk assessment check.

    How we will use the funds

    Money we raise will be used to fund:

    • our awareness and activation campaigns
    • the delivery of coaching programs for those teams and workplaces who are unable to afford it.

    100% of all profits we make will be targeted at funding advanced mental health research, front-line mental health services and suicide prevention organizations, and our innovation and development programs.

    25% of the profits we distribute will be donated to support front-line mental health services in developing countries.

    Want to know who we've teamed up with, visit our Strategic Partners & Ambassadors page.

    Our promise

    The United Project is totally committed to:

    • ensuring full and clear transparency of where funds are distributed and what the funds are being used for
    • maximizing the impact we are having on individual lives and workplaces
    • minimizing operational overheads by leveraging existing platforms, providers and supply chains.

    A senior independent and qualified auditor is overseeing the establishment of the governance framework and decision-making committee. The Board of Directors will ensure alignment with ethical practice, guide the executive team how funds are to be distributed and set and review policy on fund allocation and new applications.


    The United Project Foundation Ltd (ABN: 91 642 194 974) is an Australian registered charity with the Australian Charities and Not-For-Profits Commission. All donations made to The United Project are tax deductible in Australia.